Performance Analytics

Performance analytics tracks how well things are working and how to gather and use data to improve performance.

From the dashboard, click Analytics

A chart for your accounts performance analytics would show.

Red is the color for the Impressions

Orange is the color for the Click Count

Yellow is the color for the Leads Count

Impressions

• The number of times your page or campaign is shown.
• High impressions mean strong visibility.

Clicks

• How often people click your links or ads.
• Use Click‑Through Rate (CTR) = Clicks ÷ Impressions × 100.
• A rising CTR shows more engagement per view.

Leads

• The actions you want: form fills, sign‑ups, purchases.
• Calculate Lead Conversion Rate = Leads ÷ Clicks × 100.
• A higher rate means better follow‑through from interest to action.

You can see the Impressions, Clicks and Leads here